Rockman Residences is an Essex-based serviced accommodation management company, and Essex is the market we know best. The thing most landlords get wrong here is assuming short-lets mean holidaymakers. In Essex, they mostly mean people working.
Essex demand is work-driven, not seasonal
Tilbury and London Gateway ports, Lakeside and the Thurrock logistics corridor, NHS placements in Chelmsford and Basildon, insurance and relocation stays and a constant flow of contractors on infrastructure and utilities projects generate bookings every month of the year.
That is the key difference from a coastal holiday market: occupancy does not collapse in November. Leisure demand — Southend in summer, Chelmsford and Brentwood events and weddings, family visitors — sits on top of it rather than carrying it.
Towns that perform
- Brentwood — commuter, corporate and events; strong nightly rates for the county.
- Chelmsford — NHS, university and business travel with reliable midweek occupancy.
- Southend-on-Sea — the strongest leisure market, with airport and business demand year-round.
- Grays, Tilbury and Rainham — port, logistics and contractor demand, mostly long stays.
- Basildon, Romford and Colchester — hospital, corporate and garrison-adjacent demand.
How the numbers compare with an AST
Because so many Essex bookings run 14 nights or longer, you get fewer turnovers and a lower cleaning cost per booked night than a central London property. On stabilised properties we typically see well-positioned Essex homes out-earn their long-let rent by a significant margin once running costs are taken out.
We never quote a gross figure and leave you to discover the costs. Every valuation we send is net of cleaning and management.
What is included
- £0 onboarding, provided your property meets our requirements
- Live within 3 days of sign-off
- Management from 14% on 12 months, 18% on 6 months, 22% rolling
- Full turnover between every stay at £0 — you cover linen at cost
- Photography charged separately at cost
- 24/7 guest care, dynamic pricing, maintenance coordination and monthly statements
Frequently asked questions
Which Essex areas does Rockman Residences cover?
Brentwood, Chelmsford, Southend-on-Sea, Basildon, Romford, Grays, Tilbury, Rainham and Colchester, plus the surrounding Thames-side and commuter towns.
Will my Essex property sit empty in winter?
Rarely. Most Essex demand is work-driven — contractors, port and logistics staff, NHS placements and relocation stays — and runs all year.
What are the fees?
From 14% management on a 12-month agreement, with £0 onboarding provided the property meets our requirements. Photography and linen are charged separately at cost.
Get a free valuation from Rockman Residences
£0 onboarding provided your property meets our requirements. Live in as little as 3 days.
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